Poeticgem launches dedicated licensing division with Poetic Brands

Poeticgem has detailed a renewed focus on the licensing sector with the launch of Poetic Brands, a dedicated channel for licensed apparel and more.

The new division will remain part of the company’s parent group, PDS Multinational but will now operate as a single company that concentrates solely on licensed products.

Poetic Brands will be headed by Elliott Matthews.

The announcement follows Poetic Brands’ recent nomination for Best Licensed Adult Apparel Range for its Primark range featuring Pusheen.

“We’re delighted to have been nominated for the award and this adds to the sense of momentum and excitement across the company as we launch out on our own,” said Matthews.

“From small beginnings in 2008, we have come an awfully long way and it’s great to be recognised by the industry for all our hard work on Pusheen.”