Licensed apparel specialist to use classic imagery based on both brands on adult nightwear range.

Poeticgem welcomes Pepsi and 7UP to portfolio

Poeticgem is to develop an adult nightwear range based around the Pepsi and 7UP brands.

The firm will use classic imagery based on the properties for the new collection.

"We’re very excited to be working with two of the most iconic global beverage brands," said Elliott Matthews from Poeticgem. "If you are a Pepsi or 7UP fan, you will also love this new nightwear range.

"We are confident of a very strong performance when product hits the High Street."

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