Studio 100 International has secured Point of View as its new representative licensing agent in Israel for Maya the Bee, and the deal has already seen Point of View sign Magnum as its first apparel licensee.
The agreement with Point of View wil run until December 2015 and the firm will now focus on finding further licensee partners in Israel for toys and games, apparel, publishing, back to school, furnishing, promotions and more.
Magnum is the latest of 15 partners that Studio 100 International has for Maya the Bee in Israel, including master toy partner IMC and Clasikaletet as a publishing partner.
On TV, Maya the Bee is already popular in the region, airing four times a day and seven days a week on HOP!.
Evy Van Nederkassel, licensing and sales manager CEE, Nordics and Israel at Studio 100 International said: “We are delighted to have Point of View on board as our representative agent for Maya in Israel.
"We have already welcomed Magnum on board as our first apparel licensee and now look forward to working with the dedicated team at POV and seeing Maya the Bee become even more popular than she already is."
Nurit Tishler, director of Point of View, added: “Point of View is planning to build Maya the Bee so she becomes one of the most beloved characters in Israel – our team loves the brand and is dedicated to its success.”