Pokémon and Post Malone to host virtual music concert as part of the brand’s 25th anniversary celebrations

Pokémon has unveiled plans for a virtual music concert celebrating its 25th anniversary with the help of the headline act and Pokémon fan, Post Malone.

Taking place on February 27th – or Pokémon Day to the real fans – the event will take the form of an online party for all fans of music and Pokémon around the world. The virtual music concert will serve as the launch activation for the franchise’s year-long P25 Music programme – an initiative that has seen Pokémon team up with Universal Music Group to bring a host of music surprises to 2021.

As part of the P25 Music programme, Pokémon revealed last month that Katy Perry had been secured as its premier artist.

“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.

The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27 (0:00 a.m. GMT on February 28) .

Pokémon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises.

The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in the video below.

 

In anticipation of the concert, The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, February 20, The Pokémon Company International will distribute a special password on February 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games.

In keeping with the music theme for the year, this Pikachu knows the move Sing, which it can’t ordinarily learn. On February 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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