Pokémon gains master toy licensee in Wicked Cool Toys

The Pokémon Company International has secured its new maser toy licensee in the form of Wicked Cool Toys.

Kicking off from July 2018, Wicked Cool Toys will have the rights to manufacture and market action figures, play-sets, plush, role-play items and other toys based on the property.

“We can’t wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand’s millions of passionate fans around the world,” said Jeremy Padawer, co-president of Wicked Cool Toys.

The Pokémon Company has also become a strategic investor in the toy firm, and will now have a seat on Wicked Cool Toys’ board of directors.

Colin Palmer, VP of marketing and licensing at The Pokémon Company, said: “Toys are a major part of Pokémon’s mission to bring the fun and joy of the brand to kids and fans around the world, and we’re excited to welcome Wicked Cool Toys to the Pokémon family as its master toy licensee.

"Wicked Cool Toys is a growing company, and we’re thrilled to build a strategic partnership with them through both collaboration and financial investment.”

TOMY will continue to be a key licensing partner for the brand and will also produce select items and products inspired by Pokémon video games.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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