Pokémon reveals high end fashion collab with Parisian fashion house Maison Labiche

The Pokémon Company International has collaborated with the Parisian fashion house Maison Labiche on new capsule collections of apparel and accessories.

The range, aimed at both men and children, will launch this November 15th.

It will consist of French classics such as marinieres – or sailor shirts – along with t-shirts and baseball caps that use Maison Labiche’s signature embroidery. It will pay homage to some of the most emblematic characters in Pokémon lore: Bulbasaur, Charmander, Squirtle and Pikachu.

The capsule collections will be available in Maison Labiche’s flagship store in Paris and selected high-end department stores in France, including Le Bon Marché, Printemps and Citadum, as well in the US via Saks Fifth Avenue and The Webster.

The collections will launch ahead of the release of the new video games Pokémon: Let’s Go, Pikachu and Pokémon: Let’s Go Evee which launch exclusively on Nintendo Switch on November 16th.

The 21st animated Pokémon film, Pokémon the Movie: The Power of Us gets a theatrical release in selected territories on November 24th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Acclaimed British artist Charlotte Posner turns to lifestyle licensing with WildBrain CPLG

The acclaimed British contemporary artist, Charlotte Posner, the mind behind Pop Dolls, a work that …