Firm signs deals with Character World, Danilo Promotions, Aykroyds, TDP Licensing and Winning Moves UK.

Pokémon signs raft of new UK partners

The Pokémon Company International has signed a raft of new UK licensees across several categories.

Deals have been signed with Character World for bedding, Danilo Promotions for calendars, Aykroyds and TDP Licensing Ltd for nightwear and underwear and Winning Moves UK for board games.

“We are delighted to have signed these prestigious new partners that are testament to the current popularity of Pokémon, which is a brand that has delighted fans for almost 20 years.” said Mathieu Galante, senior market development manager at The Pokémon Company International.

“As we look to 2016/2017 we will continue to capitalise on our track record of commercial successes and current interest in the property by signing further best-in-class licensing partners across Europe.”

Pokémon X and Pokémon Y have sold over 13 million copies since October 2013, while Pokémon Omega Ruby and Pokémon Alpha Sapphire, which launched on November 28th, 2014, have sold more than nine million units to date.

In the toy space, according to the NPD Group, annual sales of the Pokémon TCG in 2014 were up more than 30 per cent on the previous year.

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