Pop culture retailer BoxLunch teams with Warner Bros and Scooby Doo in fight against hunger

Pop culture retailer, BoxLunch is partnering with Warner Bros, Scooby-Doo and Feeding America, to continue to fight against hunger.

Together, the trio are coming together to inspire kids to take action and take part in their communities. It’s in response to the staggering statistic that today, one in six children in the US may not know where they will get their next meal.

BoxLunch, the philanthropic pop culture retailer already gives $10 from every sale to a person in need through its lasting partnership with Feeding America, the largest hunger relief organisation in the US.

It will continue to do so this summer with the aid of Scooby-Doo and the Mystery Inc. Gang.

“We are so proud of what our Scooby-Doo Doo Good social responsibility initiative is doing around the country to help create change,” said Josh Hackbarth, vice president, franchise management and marketing, Warner Bros Consumer Products.

“With the Scooby Gang leading the charge, the programme offers simple and creative tasks that kids can activate with their families and friends to help bring awareness to these causes to make a big difference.”

This week will see BoxLunch launch a collection of Scooby-Doo inspired merchandise, including an exclusive flocked Scooby-Doo Funko Pop that donates ten additional meals for each one sold.

Other highlights from the Scooby Doo DooGood assortment of apparel, accessories and novelty gifts include matching adult and toddler tie dye t-shirts with Scooby snakc embroidery, two-pack collectors enamel pin sets featuring Scooby, Shaggy and show catchphrases, a Mystery Machine crossbody bag by designer Danielle Nicole, and more.

Continuing the celebration on Saturday, July 14, the US Postal Service will honour Scooby Doo with the official First Day of Issue dedication ceremony, releasing the first USPS Forever Scooby-Doo Stamp to highlight the initiative.

The Scooby Doo Doo Good year-long initiative kicked off in April with a first focus on Save the Environment tied to Earth Day. It sheds a light on the Fight Against Hunger this summer and will focus on Animal Welfare in autumn.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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