The pop culture specialist and action figures aficionado, Boss Fight Studio has struck up a new partnership with King Features Syndicate to create and launch a range of action figures and collectables based on Popeye the Sailor comics and cartoons.
The deal was brokered by FanGirl Consulting and Brand Management and marks the latest in a long line up of cult classic brands to have joined the Boss Fight Studio portfolio. An expert in the pop culture market, Boss Fight Studios already holds the license for Flash Gordon, The Phantom, and The Little Prince.
“Like so many, I grew up watching the classic Popeye animated cartoons,” said Andrew Franks, partner and art director at Boss Fight. “As an adult, I was drawn back to Popeye by E.C. Segar’s brilliant original comic strip. To be able to bring these characters to life as fully poseable toys is a dream.”
Jarred M. Goro, VP North American licensing at King Features, added: “This will be the fourth license we work with Boss Fight Studio on and we know their approach will bring these toys to life and quickly become fan favorites.”
Founded in 2013, Boss Fight Studio is known for its highly articulated, poseable action figures. The first wave of Popeye Classics action figures, anticipated to hit shelves late summer 2021, will include Popeye, Olive Oyl, Bluto and Castor Oyl.
The Popeye Classics figures will bring a new cult favorite to life and be a great complement to the Boss Fight arsenal of licenses.
“We’re digging deep into the comic strips to deliver Popeye toys like you’ve never seen before. Authentic styling, super articulation and great accessories – even packing in smaller characters like Swee’ Pea, Eugene The Jeep and Bernice The Whiffle Hen as bonuses,” added Franks.
“We can’t wait to bring these toys to market. We’re sure they will delight Popeye fans, and celebrate the rich 90 plus year legacy of these iconic characters.”