Pop culture’s Super7 lands Godzilla action figures, apparel, and accessories in Toho deal

The pop culture design house and toy manufacturer, Super7 has landed a colossal new partnership with Toho International to bring the King of Monsters – Godzilla – into its world of ReAction figures and more.

Super7’s 3.75-inch articulated Godzilla ReAction figure is scheduled to arrive this summer, along with a capsule collection, offering various products, including apparel and accessories.

The collaboration will witness the arrival of more Godzilla product later this year, escalating in 2022 with a range of Ultimate figures.

“It is not a stretch to say that Godzilla may be the most important license to Super7’s history, and one we hold with possibly too much reverence,” said Super7 founder and owner, Brian Flynn. “The genesis of Super7 started with Godzilla, and we can’t wait to add that same Super7 love and affection to Godzilla’s future.”

Super7 launched in 2001 as a magazine filled with content about collecting vintage Godzilla toys; from Marusan and Bullmark vinyl figures, die-casts and tin toys, to Shogun Warriors, featuring characters from Hedorah and Kamikaras to Rodan and Mothra.

The first toy Super7 produced was a grey color variant of the Baremodel 1954 Godzilla, sold through a coupon available only in the first issue of the Super7 magazine in 2001.

“It was here that we started with our love for a giant rubber suited reptilian phenomenon,” added Flynn.

Lora Cohn, managing director, Toho International, said: “Super7 oozes that cool factor in all its products, so we’re thrilled to bring Godzilla into their portfolio of premium products, including the popular ReAction Figures, Ultimates! line and more.

“Beyond quality products, Super7 brings so much meaning to Godzilla, with a team deeply passionate about the brand. We’re excited to offer this all-new line of products based on the King of the Monsters, and we think fans can truly feel the passion and love put into them.”

ReAction Figures are designed to celebrate the iconic action figure of our childhood. The unique size and sculpting style is simple while allowing the imagination to go all in on daily adventures, says the firm.

‘With ReAction Figures, Super7 continues the classic action figure style while making the figures we wished we had while growing up,’ it added.

Meanwhile, Super7’s articulated Ultimates! seven-inch figures are the premiere fan product. They are made-to-order figures that come with an assortment of extra features.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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