PopCap Games on the success of Plants vs. Zombies and 2016 licensing plans

How has 2015 been for Plants vs. Zombies?

2015 has been a good year for Plants vs. Zombies. We have seen fans continuing to engage with Plants vs. Zombies 2 on mobile platforms via the addition of three new worlds, with one more planned before the year’s end.

While the mobile fans have enjoyed new worlds and features, the console space has been anxiously waiting the much-anticipated sequel to our breakout success, Plants vs. Zombies Garden Warfare.

Plants vs. Zombies Garden Warfare 2 is a direct response to the fan’s wishes and with it we’ll see online multiplayer, and online co-op, six 24 player game modes, 14 playable classes with over 100 playable characters, solo play and split-screen, and 12 new maps. Plants vs. Zombies Garden Warfare 2 promises to be one of the best games of 2016, and we cannot wait for fans to experience it.

What brands have been popular for you this year?

Our Plants vs. Zombies publishing programme, with Dark Horse Comics, has seen great success and continues to grow. We’ve expanded from a digital offering to a monthly printed comic series, and demand for the compiled graphic novels has gone from one to three books per year.

The excitement for the release of Plants vs. Zombies Garden Warfare 2 has been keeping us all very busy, and we are excited to see all the new products come to market in 2016.

How big has the boys and men’s marketing space been for you?

While Plants vs. Zombies really does appeal to everyone, the brand has particularly resonated with boys.

Are there any new areas you will be entering in the licensing space?

We’re finishing up a global promotion with Burger King and are seeing a great response from the fan-base. We would gladly consider subsequent promotions like this in the future.

The new area we are the most excited for is our partnership with Cedar Fair and their Carowinds Theme Park, where we have announced a new digital experience unlike any other. Carowinds will open the world’s first intra-active 3D game experience, Plants vs. Zombies Garden Warfare 3Z Arena, in the spring of 2016.

What does next year have in store for Plants vs. Zombies in regards to licensing?

Next year will see a new line of toys, plush, and apparel coming to both big box retailers and specialty to support the release of Plants vs. Zombies Garden Warfare 2. We’ll also put efforts towards increased global expansion across all categories. 

Anything else you’d like to add?

Since it released on PC in 2009, Plants vs. Zombies has grown from a fun game into an evergreen brand. Electronic Arts is putting a lot behind the expansion of the brand, and growing it into one of the top IPs in their portfolio. We’re looking forward to the exciting things that are coming and would love to talk to potential partners about opportunities.

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