Popeye becomes face of limited edition Kiehl’s Australia men’s grooming line

Men’s skin and hair care firm Kiehl’s Australia has teamed with King Feature to launch an exclusive line of Popeye grooming kits.

The iconic sailor will grace three specially designed, limited edition kits available exclusively at all David Jones stores nationwide and online.

The deal for the collaboration with Kiehl’s licensee L’Oreal Australia was brokered by Merchantwise Pty Ltd, the Auustralian agent for the Popeye brand owner, King Features.

‘Popeye is known for his rugged individualism plus his healthy and active lifestyle, so he makes a very fitting ambassador to promote three of Kiehl’s Australia men’s grooming ranges,’ read a statement from the firm.

Popeye will adorn the kits Oil Eliminator, Facial Fuel and Age Defender all under the brand message Smooth Sailing.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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