Cycling jerseys on the way after deal struck by Allsorts Licensing.

Popeye gets on his bike with MTB Cyclewear

Allsorts Licensing has struck a deal with MTB Cyclewear which will see the popular characters Popeye and Olive Oyl featuring on cycling jerseys.

The jerseys will retail through and are suitable for touring, training, racing or commuting.

Popeye is continuing to build his presence with fashion and sporting licensees worldwide, with territories including UK, US, Italy, Germany, Benelux, South Africa, Australia and New Zealand. also carries cycling jerseys for other brands including Marmite, The Beano, Minnie the Minx, Heinz and Wallace and Gromit among others.

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