Popeye launches into men’s grooming with Barbershop and Shave Company

King Features Syndicate has just detailed the launch of Popeye’s Barbershop & Shave Company, a new range of men’s grooming products featuring the iconic animated character himself.

The new range spans hair pomade, beard oil, beard balm, beard wash, shave cream, post-shave lotion, and pre-shave oil, all sporting the look of Popeye or Brutus. The brand will be supporting brick and mortar stockists with tin cans wrapped in custom Popeye and Brutus artwork, stickers and window clings.

It’s all part of the ongoing 90th anniversary celebrations for the iconic brand.

“The passion behind this Popeye range made this partnership an ideal alignment for the brand in its anniversary year,” said Carla Silva, VP and general manager, global head of licensing for King Features. “This unique grooming collection, featuring both Popeye and Brutus, celebrates the American tradition of barbershop culture in #PopeyeStrong fashion.”

Popeye has become a staple in American culture, remaining one of the most recognisable pop-culture icons on an international scale. The anniversary celebrations launched with new children’s YouTube series Popeye’s Island Adventures, followed by the debut of the comic strip series, “Popeye’s Cartoon Club.”

Popeye’s Barbershop & Shave Company collection upholds his legacy and continues this celebration.

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