Popeye stars in ICEBERG’s latest menswear collection

The Autumn/Winter 2022 men’s collection from luxury sportswear brand ICEBERG features items inspired by iconic comic character Popeye the Sailorman.

The new ICEBERG men’s collection aims to capture the rugged and intrepid lifestyle of explorers and survivalists, and features Popeye-inspired, nautical themed designs throughout the line. The spinach-eating sailor and clean ocean advocate’s strong values embody the spirit of the collection and are an integral part of the garments’ concepts.

“Popeye, Olive Oyl and ICEBERG have a long tradition of collaboration and a strong fellowship which started more than 30 years ago,” says Grazia Bussandri of Premium Licensing, Popeye’s Italian agent who brokered the deal with ICEBERG. “Their garments have always been fresh, innovative and inspiring, but the AW22 designs have extra oomph. The graphics have been carefully constructed, interweaving the collection’s theme with Popeye’s brand philosophy. And the message is a powerful one: strength, resilience, confidence and freedom to be yourself are so integral to Popeye’s identity.”

“Partnering with ICEBERG is always a first-in-class experience,” adds Carla Silva, VP/GM, Global Head of Licensing at King Features, owners of the Popeye IP. “Their innovative work never disappoints and they really understand the Popeye brand. The AW22 designs are refreshing and inspiring, and we’re proud to have Popeye join their mission to fashionably spread optimism.”

ICEBERG will soon reveal a new set of fashion pieces inspired by one of illustration’s most iconic female characters, Olive Oyl. Strong, confident and fearlessly female, Olive’s fashionable appeal and sense of humour are captured in ICEBERG’s new women’s AW22 collection, which features tops, dresses, jackets and pants in the brand’s signature bold sportswear style.

The full men’s and women’s ready-to-wear and accessories collections in the ICEBERG AW22/23 line will be available at top retailers around the world, starting August 2022.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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