Popular children’s properties have teamed up with different international charities for a new fundraising app enabling people to buy personalised T-Shirts featuring their favourite characters.
Characters including Moshi Monsters, Paddington Bear, Ben 10, Forever Friends, the cast of Lazy Town and Adventure Time are all lined up to appear in the T-Shirt Booth app.
Launching on October 7th, young fans will be able to choose which screen star they want featured on their T-Shirt along with a message and a photo.
The innovative fundraising tool is the brainchild of Digital Giving, developers of engaging projects to benefit national and international causes.
Each T-Shirt will be priced at £9.99, with £2.00 from each sale going to the charity associated with the chosen character.
As charity and character partnerships continue to be formed, confirmed partnerships include:
• Moshi Monsters supporting Action for Children;
• Paddington Bear supporting Action Medical Research;
• Cheeky Little Monsters for Children with Cancer;
• The Froobles for Heart UK;
• Rastamouse for Nordoff Robbins;
• Ben 10, LazyTown and Adventure Time (Cartoon Network Enterprises) supporting Plan;
• Forever Friends supporting Tommy’s;
• Bin Weevils supporting WellChild;
Further partnerships will be added to the T-Shirt Booth app throughout October and in the run up to Christmas, including:
• My Cat Pip for Cats Protection;
• Humphrey’s Corner for The Children’s Trust;
• Bananaman for Diabetes UK;
• Silentnight for Dreams Come True;
• Oor Wullie supporting The KiltWalk;
• Rachel Ellen Designs supporting Rays of Sunshine;
• Thelwell Ponies for Riding for the Disabled Association;
• The Beano supporting the Yellow Ball Foundation.
Especially for Christmas designs, The Snowman and The Snowdog will partner with the British Red Cross, Santa’s Little Helpers will team with ITV Text Santa and Raymond Briggs Father Christmas will be supporting Sightsavers.
Grant Morgan, Co-founder of Digital Giving, said: "This is a really fun, innovative way of fund-raising. There is nothing else like it on the market. I’m really proud that we’ve developed this unique way of helping charities."
Tracey Richardson, head of research at Digital Giving, added: "T-Shirt Booth provides an easy way for people to buy a unique, personalised, quality product while helping a good cause, And they can do that from the palm of their hand."
"Digital Giving has delivered a simple, contemporary and fun fundraising tool to bring characters and charities together," said JELC director, Janet Woodward.
"Combining Louis Kennedy’s years of experience and success in Cause-Related Licensing and innovative mobile/digital technology is a stroke of genius.
"We’re delighted to be involved and urge our colleagues across the industry to join the T-Shirt Booth craze."