Popye art exhibition and pop-up shop moves into Beijing’s Joy City shopping mall

An exhibition featuring a collection of Popeye creative works and artistic installations has just moved in to Beijing’s popular shopping destination, Joy City, as part of the ongoing celebrations around the character’s 90th anniversary.

King Features Syndicate has teamed with Yoho, a leader on the pop culture scene to deliver the exhibition to the premiere Beijing shopping centre.

50 artists from 12 countries around the world are participating in the Popeye exhibition at Joy City shopping mall by displaying art inspired by the salty sailor and his friends. The exhibition features more than 100 pieces of Popeye creative works, including traditional and classic art, technology, collectibles, and even a large double-deck, eight-meter vintage sailboat.

Already, the exhibition and pop-up store has reportedly sold hundreds of limited-edition Popeye products, some of which sold out on the first day. The Popeye 90^th Anniversary Exhibition opened in June and runs until August 4.

“The Popeye 90^th Anniversary Art Exhibition is a perfect crossover of Popeye-inspired classic IP, art and fashion,” said Carla Silva, vice president and general manager, global head of licensing for King Features.

“We are thrilled to be working with these amazing artists for this special birthday tribute in China.”

The art exhibition continues King Features’ year-long celebration for Popeye’s 90^th birthday, which includes a robust merchandising programme featuring high-end fashion collaborations with HUF and Scotch & Soda, new products from Zara, as well as the launch of Popeye’s Barbershop & Shave Company—a special 90^th anniversary collection of men’s grooming products.