Popye art exhibition and pop-up shop moves into Beijing’s Joy City shopping mall

An exhibition featuring a collection of Popeye creative works and artistic installations has just moved in to Beijing’s popular shopping destination, Joy City, as part of the ongoing celebrations around the character’s 90th anniversary.

King Features Syndicate has teamed with Yoho, a leader on the pop culture scene to deliver the exhibition to the premiere Beijing shopping centre.

50 artists from 12 countries around the world are participating in the Popeye exhibition at Joy City shopping mall by displaying art inspired by the salty sailor and his friends. The exhibition features more than 100 pieces of Popeye creative works, including traditional and classic art, technology, collectibles, and even a large double-deck, eight-meter vintage sailboat.

Already, the exhibition and pop-up store has reportedly sold hundreds of limited-edition Popeye products, some of which sold out on the first day. The Popeye 90th Anniversary Exhibition opened in June and runs until August 4.

“The Popeye 90th Anniversary Art Exhibition is a perfect crossover of Popeye-inspired classic IP, art and fashion,” said Carla Silva, vice president and general manager, global head of licensing for King Features.

“We are thrilled to be working with these amazing artists for this special birthday tribute in China.”

The art exhibition continues King Features’ year-long celebration for Popeye’s 90th birthday, which includes a robust merchandising programme featuring high-end fashion collaborations with HUF and Scotch & Soda, new products from Zara, as well as the launch of Popeye’s Barbershop & Shave Company—a special 90th anniversary collection of men’s grooming products.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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