Disney Pixar’s latest movie, Inside Out, hit cinemas in late July and Posh Paws is confident that its accompanying plush line will be a hit.
The range is in stores now and the firm believes that strong figures in the US, both with regard to toy sales and box office numbers, indicate similar success will follow in the UK.
“We are extremely confident that the?plush will be incredibly successful,”said Lauren Hayward, Posh Paws’ group brand manager.
“We have great distribution for our product across the whole retail market from grocers and toy retailers to fashion, gift
and independent shops. Since the news spread of the US box office success and strong toys sales over the pond, we’re already seeing increased demand for our product from UK retailers.
“I’m sure this is going to grow as consumer demand for the product builds post movie release.”
Looking ahead, the DVD hits shelves in November and Posh Paws believes the brand will become one of its major success stories come Christmas 2015.
“We’re extremely positive that Inside Out will be hot property in Christmas 2015.
“I think that the movie will cross genders and ages and thus demand for product range will continue well into this year’s festive season.?”