Posh Paws confirmed as Mind Candy’s global plush partner for Moshi Twilight

Posh Paws International has been confirmed by Mind Candy as official global plush partner for the world of Moshi Twilight.

The Moshi Twilight App was created by Mind Candy in December 2017 and was developed in partnership with leading wellbeing and mindfulness app Calm. Over 3 Million kids across the globe have listened to the App’s sleeptime audio stories in the past 12 months.

The Posh Paws collection will focus on the four ‘Sleepies’ from the audio story world of Moshi Twilight, each of which will be available is two size variations.

Plush characters include Yawnsy the Sleepwalking Otter, Nodkins the Bunny, Professor Feathersnooze the Owl and SleepyPaws the Koala. The range will be designed and produced to be a sleeping aid to children listening to the world of Moshi Twilight at bedtime.

“Hundreds of thousands of children are now falling asleep to the Moshi Twilight audio stories and what better way to accompany the bedtime routine than with a super soft, high quality plush toy from Posh Paws.” commented marketing manager, Laura Bull.

“This is the perfect fit for Posh Paws International and we are looking forward to bringing it to market.”

Holly Lackey, head of licensing at Mind Candy, added: “We recently carried out a poll of Moshi Twilight app users* and a colossal 87 per cent of them said they would love to add a Moshi Twilight Plush to their Moshi Twilight experience.

"This is just one reason why we know that working with Posh Paws is the great next step for the brand. Working with the correct partners is incredibly important for the integrity of Moshi Twilight, we are currently tracking percentage of 97 per cent of parents who would recommend our app to other parents and we strive to echo this approval rating in all our licensed product categories”

The Posh Paws Moshi Twilight collection will be available for pre-order soon and will hit retail shelves from July 2019. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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