Posh Paws named official plush partner for How to Train your Dragon: The Hidden World

Posh Paws International has been named the official plush partner across EMEA for the theatrical debut of How to Train your Dragon: The Hidden World.

The Posh Paws collection will feature a range of plush that includes small, medium and large versions of key dragons inspired by the upcoming theatrical debut of DreamWorks Animation’s How to Train Your Dragon: The Hidden World. 

Plush characters include Toothless, Hookfang, Stormfly, Barf and Belch as well as Light Fury. The medium and large plush will come with glow-in-the dark features, including their wings and eyes.

The Posh Paws’ How to Train you Dragon: The Hidden World collection is available now for pre-order and will hit retail shelves from this December.

Laura Bull, Posh Paws’ marketing manager, commented: “We are very excited to be working on such a popular license as How to Train Your Dragon. We already have product on the leisure side of the business so it seemed a no-brainer to bring a wider collection to market for fans to collect and enjoy.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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