Posh Paws picks up parenting media awards for Toy Story 4 and Love Hearts plush

The team at the licensed plush specialist, Posh Paws is celebrating a duo of parent focused awards for its premium portfolio, with recognition going to its popular Toy Story 4 and Love Hearts collections.

The online publication Made for Mums, recognised the company in its 2019 Awards with the Disney Pixar Toy Story 4 collection, winning the Best Soft Toy category.

This was swiftly followed by a Gold award in the recently announced UKMums.TV Mum’s Choice Awards. This time it was Posh Paws’ Love Hearts collection that triumphed in the Best Toy eight to 11 years category, with testers commenting on the  ‘lovely quality, great designs and upbeat messaging.’

Lauren Shipman, group brand and marketing director, commented: “We are delighted to see Posh Paws toys being recognised by parents and parenting editors. Not only is it a testament to the quality of design and materials, but also can make a difference when consumers choose which product to purchase. 

“The results also reflect the strength and depth of the collections in our portfolio, from traditional licensed to a more gift product. This variety will be something that can be seen throughout our 2020 collections also.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

THE BIG INTERVIEW: Gary Pope on 20 years of KI

Family marketing agency KI (Kids Industries) celebrated its 20th birthday last week, commemorating the occasion …