Posh Paws strikes sweet deal with Swizzels for branded plush range

Posh Paws is preparing to launch a range of plush items based on the Swizzels brand portfolio of popular sweets including Love Hearts, Drumstick Lollies, Refreshers and more.

The plush specialist will be targeting wide retail across EMEA with the range, while Whitehouse Leisure will be tapping the leisure industry with its own plush line-up.

The products are scheduled to land in autumn/winter 2019.

Laura Bull, marketing manager of Posh Paws International, said: “We are thrilled to be working with Swizzels to create a range of Swizzels branded plush products.

“With 90 years of heritage we cannot wait to start working with some of the best-known confectionery brands.”

The deal was brokered by Blonde Sheep Licensing.

“Posh Paws International and Whitehouse Leisure offer full coverage of the retail market and have some really fun ideas for plush. The products will reflect the sentiment of the brands while also following current trends,” said Natasha Dyson, managing director at Blonde Sheep Licensing.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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