POU lands in Brazil with toys, t-shirts and more

POU is growing its licensing programme across Brazil, with new deals secured within toys, apparel and publishing.

Traditional Brazilian toy company, Grow has signed as the toy partner for the property, with a collection of board games and puzzles under development.

The firm will also produce a range of vinyl and plush dolls based on the character POU, all scheduled for release in the second half of 2015.

Meanwhile, Rosstamp will launch an apparel line under the Piticas brand. The firm already works with licensees such as Marvel, Disney and Nickelodeon, selling t-shirts at over 120 kiosks situated in the malls of Brazil.

Traditional Brazilian publishing house, Editora Abril will develop a sticker album based on POU alongside other publishing items.

Owned by BR Licensing, the firm is currently working on securing further partnerships across new categories for the POU brand.

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