OobEdoO, a new digital subscription Video-On-Demand service for pre-schoolers, has secured significant equity funding from Finance Wales and a xénos business angel with a passion for online education.
The investment, which is Finance Wales’ second from the £7.5 million Wales Technology Seed Fund, sees it join forces with existing investors, including Welsh language broadcaster, S4C.
OobEdoO, founded earlier this year by BinWeevils’ co-creator Myke Crosby, is a digital parenting app that enabless pre-schoolers to enjoy their favourite programmes and play pro-development games associated with those shows.
The service’s unique in-app digital parenting features allow parents and carers to shape their child’s experience and also offer online developmental feedback about progress and achievements.
Shows already available on OobEdoO include Angelina Ballerina, Ben and Holly’s Little Kingdom, Bob the Builder, Cyw, Fireman Sam, Humf, In The Night Garden, Pingu, Teletubbies, Thomas and Friends, Timmy Time and Tractor Tom.
“We’re focusing our efforts on building a caring yet exciting brand that appeals to pre-school kids, their parents and carers," said OobEdoO’s founder, Myke Crosby.
"This investment will enable us to boost the range of content we can offer which is crucial to our company’s future development.
"We’re pleased to welcome Finance Wales and our xénos investor to the OobEdoO family. While the investment is important to us, we also want to take advantage of the valuable expertise and knowledge that they can bring to our business."
Richard Hadden, a Finance Wales’ Deputy Fund Manager who manages the Wales Technology Seed Fund, added: “Myke and his team have a wealth of experience creating entertaining children’s content for a range of channels.
"They established OobEdoO earlier this year to pursue their exciting vision of a subscription video-on-demand platform for children’s programming on mobile devices. The platform will be one of the first in the pre-school market and our investment is providing them with the backing they need at a critical point. It will allow them to increase the content available on their platform, boost their marketing and increase their commercial traction.”