Preschool property Zoonicorns grows global presence with South Korean agent

The popular children’s property, Zoonicorns is growing its international presence as the ink dries on a new partnership with the South Korean licensing agent, AMNCO.

This is the latest move for the preschool brand that started its life in children’s books and plush and has been growing year on year ‘to exceed all expectations,’ culminating in this year’s launch of the new Wish Me Zoonicorns line.

The new plush range from Jay@Play was initially launched online, where, according to the company its sales were ‘wildly successful.’ The brand is now heading to this year’s Licensing Expo in Las Vegas, coinciding with the full retail roll out of the range across US retailers Target, Meijer, Walmart, Cracker Barrel, and more.

“We knew we had a hit with Zoonicorns,” said the Jay@Play marketing team in a press release,  “but the success of the Wish Me Zoonicorn plush exceeded our expectations, and we believe they will be just as successful, if not more, at our retail locations.”

As part of the brand’s ongoing plans for international expansion, it has now secured a rights representation deal with South Korea’s AMNCO. With more than 30 years of experience in fashion retail and licensing, AMNCO is led by CEO Alex Lee.

A licensing veteran, Lee worked at Walt Disney Korea, Wal-Mart Korea and Fossil Korea before launching AMNCO. Started as a licensing agent for BBC Worldwide, today, AMNCO represents global brands like PANTONE, Cavern Club and British Teddies.

“The progress and success we are making with our videos and plush is astounding,” said founder and creator Mark Lubratt.

“We knew that kids would be drawn to our idea of the Zoonicorn’s visiting children in their dreams. As our property hits Walmart and other retailers, we see nothing but exponential growth in our future.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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