The Products of Change Group is supporting The Insights People in producing the industry’s first ever annual UK report – one that will track the consumer products and licensing industry, and capture data around sustainability for the first time.
The report will be based on results of surveying professionals who work across the kids and licensed industry.
The initiative has been launched amid rapid and fundamental changes across the kids’ industry, and a response from The Insights People, who states it has seen the speed and significance of the changes first hand, from consumers purchasing behaviours to the increased awareness of climate change, sustainable products, and currently with COVID-19.
Industry colleagues have been invited to take part in the survey which will analyse individual’s confidence levels and explore how their business is changing. All respondents receiving a complimentary copy of the report. The survey will take approximately 5-8 minutes to complete.
Nick Richardson, CEO The Insights People, said: “There is no doubt that all aspects of the kid’s industry are going through fundamental changes at the moment. The comforting news for you is no matter if you are in Entertainment, FMCG, Policy, Publishing, Retail, Sports or even Toy industry, the feedback is the same: ‘we are in a state of flux – these will no doubt be challenging times for some, and exciting times for others.’
“By taking part in this study it will enable individuals to share their opinions and see how they compare and contrast with their peers.”
Helena Mansell-Stopher, founder of Products of Change, added: “For us to implement sustainable change within the industry we first need to understand where we currently track as an industry, what our ambitions are and our knowledge around the subject.
“We can then put in place an industry wide plan that we collectively work towards achieving. Together we can drive change.”