Naz Cuevas becomes EVP of global consumer products licensing, as Paul Bufton arrives from Warner as VP, licensing and retail EMEA.

Promotions and new hires bolster Rovio licensing team

Rovio Entertainment has significantly bolstered its Consumer Products Licensing team with a number of key promotions and new hires.

Naz Cuevas (pictured) has been promoted to EVP of global consumer products licensing. Cuevas joined Rovio in 2012, leading the development of the firm’s consumer licensing products line.

"Naz has done an outstanding job of focusing and developing our consumer products licensing products line," said Mikael Hed, CEO of Rovio. "She has lead innovation through the integration of the digital and physical worlds and most importantly ensured that our products continue offer enormous delight to our fans.

"I’m also very proud to announce that Naz’s team has been reinforced and that we are strengthening our support to developing territories."

In addition, Randi Spieker has joined as VP of licensing and retail for North America. Spieker has over 20 years of experience in the licensing industry – he was formerly VP of licensing at Hybrid/Jem and has played key roles at Mattel Consumer Products and Paramount Pictures Consumer Products.

Joe Lawson takes on the role of VP of licensing and retail for Asia Pacific and Latin America. With over 19 years experience in the entertainment industry, Lawson was formerly head of international promotions at DreamWorks Animation and spent 12 years at 20th Century Fox Consumer Products overseeing numerous promotional partnerships for The Simpsons and other titles.

Finally, Paul Bufton will shortly take up the role of VP of licensing and retail for EMEA. Bufton was formerly general manager of Warner Bros. Consumer Products UK and boasts over 18 years experience in the consumer products industry. He has worked on high profile properties such as DC Comics, Harry Potter, Scooby-Doo, Fisher-Price, LEGO and Star Wars.

He will be tasked with building a strong retail and sales team for the EMEA territory, with a special focus on hardlines, collectables and sporting goods, while also playing a crucial role in the Hasbro partnership.

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