Since the Babymouse novel series first launched 10 years ago over 2.3 million books have been sold to fans. With a new book already released in April Joan Luks, principal at The Serenata Group, believes that numbers will only continue to climb. Here she explains why.

Publishing is the foundation of Babymouse, says The Serenata Group’s Joan Luks

Can you tell me a bit about the publishing programme for Babymouse?

The Babymouse graphic novel series launched 10 years ago and is an anchor brand of Random House’s Children Books. Over 2.3 million books have been sold, and with the 20th book, Babymouse Goes For The Gold, being released on April 12th the numbers will only increase. Jennifer and Matt Holm travel extensively and make personal appearances and do book signings at the major book fairs, Comic Con, schools and libraries.

How important is the publishing market to the property?

Publishing is key to Babymouse. It is the foundation of the property and we will build from its success.

Are there any other licensing areas the brand will be tapping into in the future?

Having only recently become the licensing agent, I am seeking licensing partners across multiple product categories including but not limited to apparel, accessories, stationery, back-to-school, plush, room décor and more. In addition, media and entertainment will be explored.

Which licensing partners are already on board for Babymouse?

At this time there are conversations taking place, and we are not yet announcing prospective licensees. I will also be scheduling appointments at the Licensing Show in Las Vegas this June.

What are your plans for the brand throughout 2016?

As noted in my previous remarks, it is my intention to bring Babymouse to the forefront and bring the success of the publishing programme into a strong licensing/merchandising programme. The Babymouse fan base continues to grow. Plus, there is a strong social media presence, and kids relate to this sassy character with a bit of attitude.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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