20th anniversary celebrations help bolster interest in licensing for children's favourite.

PUBLISHING MONTH: Uplift in Horrible Histories activity

The Creative Rights Agency is reporting a major uplift in licensing activity for Horrible Histories, as the property celebrates its 20th anniversary.

New publishing this year will include The Beastly Best Bits – which is the definitive cut of the past 20 years of Horrible Histories – plus Deadly Days in History, which takes a whirlwind tour through the most dreadful, disastrous and deadly days of history.

To support Scholastic’s publishing activity, an array of promotional activity is taking place. This includes Terry Deary and Martin Brown doing events and signings throughout the year, as part of the ‘Vile Volunteers’ bookshop roadshow.

The toy range from Worlds Apart – including blind bags, starter kits and arena sets – has got off to a strong start with listings from retailers including Tesco, John Lewis and Argos.

Elgate Products launched its stationery and gift line at Spring Fair earlier in the year, while further launches are planned from Green Board Games, Winning Moves, Galt and Smiffy’s.

The fifth series of the TV show is due to return to CBBC; the theatre tour from Birmingham Stage Company continues; The Imperial War Museum’s Spies exhibition featuring Horrible Histories opens in July; and the Foul Fayres are taking place at Warwick Castle during Whitsun and summer.

"Based on all the activity this year and the support we have had at retail, I have had a real surge in interest for new categories including bedding, foods, novelty gift and kidswear," said Richard Scrivener of The Creative Rights Agency. "Horrible Histories has moved on to another level."

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