The publishing house will deliver popular brands such as Dennis the Menace and The Worst Witch to the new social community for kids.

Puffin joins Mind Candy’s PopJam as publisher partner

Children’s publishing house, Puffin has teamed with Mind Candy to add popular children’s titles to it new app, PopJam.

PopJam is a new social community for kids, allowing users to follow their friends, brands, celebrities and trends in a safely moderated environment.

Users can also create pictures using photos, animated and branded stickers and drawing tools, as well as play games, create stories or enter competitions.

Puffin marks Mind Candy’s first major publishing partner and will offer kids the chance to connect with titles including The Diary of Dennis the Menace, The Worst Witch, Cathy Cassidy’s Chocolate Box Girls and Richard Adam’s Watership Down.

“At Penguin Random House, when it comes to our fantastic brands and authors, we know it’s vitally important to have meaningful, two way conversations with our audiences and to be present on the platforms they are already using,” said Layla West, consumer engagement director at Penguin Random House.

“That’s why PopJam is a perfect fit for Puffin. The Puffin page showcases our most beloved titles, characters and brands in an innovative way, to ensure we’re delivering the exciting and sharable experiences the ‘jammers’ ask for.

“It’s a privilege to be the exclusive publisher partner and to see such fantastic levels of engagement.”

Mind Candy chairman, founder and chief creative officer, Michael Acton Smith, added: “We are excited about the idea of encouraging kids to read and engage more with the books that they love.

“PopJam is the perfect place for this and we are delighted to have Puffin on board s our first publishing partner.”

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