Pull&Bear, the youth fashion chain belonging to the Inditex Group, has signed a direct-to-retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs men’s clothing collection, featuring the much-loved iconic blue characters.
The range includes colourful T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts and caps. DeAPlaneta Entertainment is coordinating the brand’s licensing programme in Spain, Portugal, and Central and Eastern Europe.
The historic brand is based on the characters and universe created by Belgian cartoonist Peyo in 1958. It’s now more alive than ever thanks to its latest releases, including CGI animated and live action films, and the new CGI TV series for 5–12 -year-olds, which launched on Nickelodeon on 10 September and has already screened on TF1 in France.
The new series combines comedy, adventure and action and will soon screen on national TV stations including RAI YOYO in Italy, KIKA in Germany, and Milkshake! on Channel 5 in the UK.
The Smurfs are about to launch a new line of toys with master toy license holder Jazwares, in addition to new video games, fashion collections, health and beauty lines, audiobooks and other entertainment products and experiences.