The sports company Puma is helping fashion icon Barbie celebrate 60 years in the limelight with a new capsule collection, geared at highlighting the doll’s love of sport, fashion and style.
The collaboration introduces the special edition Nova x barbie sneaker pack, the toy brand’s own take on Puma’s classic ’90s gear. It features retro logos, loud pops of colour and throwback vibes, according to sports brand in a “kick that draws from the past – and is ready for a future of empowered Barbie girls.’
The Nova x Barbie sneaker also features chunky sculpted tooling with a stylish gradient midsole spray. It ‘drops’ in Puma White – Orchid Pink colorway, paying homage to Puma’s iconic sporty and chic aesthetic.
The collection also extends to on-trend apparel, from the Puma x Barbie XTG Track Jacket to legging and short tights.