Puma and Barbie form street sportswear collab to mark 60 years of the fashion icon

The sports company Puma is helping fashion icon Barbie celebrate 60 years in the limelight with a new capsule collection, geared at highlighting the doll’s love of sport, fashion and style.

The collaboration introduces the special edition Nova x barbie sneaker pack, the toy brand’s own take on Puma’s classic ’90s gear. It features retro logos, loud pops of colour and throwback vibes, according to sports brand in a “kick that draws from the past – and is ready for a future of empowered Barbie girls.’

The Nova x Barbie sneaker also features chunky sculpted tooling with a stylish gradient midsole spray. It ‘drops’ in Puma White – Orchid Pink colorway, paying homage to Puma’s iconic sporty and chic aesthetic.

The collection also extends to on-trend apparel, from the Puma x Barbie XTG Track Jacket to legging and short tights.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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