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New line boasts classic footwear styles, each available in Superman’s suit colourways with the S-Shield on the reverse.

PUMA and Warner Bros launch Superman kids’ collection

PUMA has teamed with Warner Bros. Consumer Products to launch a kids’ collection inspired by Superman.

The PUMA x Superman collaboration includes classic footwear styles in mini versions, each available in Superman’s suit colourways and feature the iconic S-Shield on the reverse.

Available for boys and girls from age two to 12 years, PUMA’s silhouettes, including the Suede, Carson Runner and Cabana Racer, have all been given a heroic twist with a modern Superman graphic on the side and logo insole.

The collection also features accessories including the Cape Backpack, as well as a range of apparel and graphic t-shirts for boys and girls, while the Superbaby sets ‘ensure comfort and style thanks to their heroic design inspiration’.

The PUMA x Superman collection is available in PUMA stores, PUMA.com and select kid’s stores globally now.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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