PUMA has entered into a long-term agreement with the Spanish football league, LaLiga, making it the league’s official technical partner.
Starting from the 2019/20 season, PUMA will produce the official match ball and other products for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3.
With a total audience of 2.7 billion viewers in more than 183 countries annually and more than 80 million followers on social media, LaLiga is one of the world’s leading sport leagues. This sponsorship will significantly expand PUMA’s on-pitch visibility, and strengthen its position as a global football brand.
PUMA is now adding LaLiga to a roster of PUMA football players, including some of the best players in LaLiga: Luis Suárez, Antoine Griezmann, Jan Oblak, Samuel Umtiti, Santi Cazorla, Marc Bartra, and Giovani Lo Celso. The start of the 2019/20 La Liga season will also see PUMA begin sponsorship of two new clubs: Girona FC and Valencia CF.
“We are extremely proud to have partnered with one of the best, if not the best, football leagues in the world,” said Johan Adamsson, PUMA’s director of sports marketing.
“The ball is the most essential element in football, and this sponsorship is the epitome of performance. LaLiga has some of the best teams and players in the world and this partnership is another step in our efforts to achieve ‘No Football without PUMA’, ensuring an even stronger global reach for our brand.”
Juan Carlos Díaz, LaLiga’s marketing and commercial director, added: “It is an honour for an historical sports brand like PUMA, that represents great teams, important sportsmen and recognised artists, to want to associate with the best league in the world and contribute all its technical quality to our ball, which is such an important element of our competition.
“We are convinced that this agreement will be very fruitful for both companies and will allow us to continue facing our future challenges.”