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Puma taps SEGA for Sonic the Hedgehog inspired sportswear

PUMA has teamed with SEG to design a new collection based on its iconic video game character Sonic the Hedgehog, bringing the designs and graphics that appear in the game to footwear and clothing.

Sonic has become a cross-generational favourite after making his debut in 1991. This new collaboration will tap into the playfulness of the SEGA brand and the sportstyle design that PUMA is best known for.

Dropping in November, the PUMA x SONIC Capsule Collection consists of the RS-X³ SONIC sneaker, coloured in PUMA Black, featuring a customised footbed, Sonic’s silhouette printed on the midsole and a hedgehog logo inside the tongue. Sonic enthusiasts will appreciate the detailed graphics of the golden rings and the game score which complete this special RS-X³ edition.

Right on time for the movie release in February, the PUMA x SONIC RS-X3 will drop additionally in two further colourways with a semi-transparent white or black grid look, bright colour pops and gold accents. All RS-X3 SONIC drops will be available as adults’ and kids’ versions.

On the apparel side, the PUMA x SONIC Capsule Collection includes the black Graphic Tee with PUMA x SONIC graphics on the front and for cooler days, there is the black PUMA x SONIC Hoodie with the hedgehog print and the caption “Who’s Faster?”.

The capsule collection also consists of the PUMA x SONIC Beanie in fisherman silhouette with a PUMA x SONIC rubber badge on the front, fold-up brim and a woven label with a rubber printed PUMA heritage logo, as well as the versatile shaped PUMA x SONIC Crossbody Bag with semi-detachable strap to wear over both shoulders and decorated with PUMA and Sonic branding.

From February onwards the PUMA x SONIC Capsule Collection is supplemented with two PUMA x SONIC Tees, the colourful PUMA x SONIC AOP Tee and the PUMA x SONIC Hoodie in vibrant blue or black showcasing the caption “You’re too slow” on the sleeve.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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