Pyramid Marketing has tapped the expertise of Norton PR to deliver a consumer media campaign as the firm looks to build the profile of its expanded ranges throughout 2019.
Key elements of the PR programme will include collaborations with retailers, licensors and publishers to drive sales via strategic campaigns focused on new product introductions.
Working across digital, social and traditional PR platforms, Norton will align with the agency’s existing client, Warner Brothers Consumer Products, to ensure a collaborative approach to bringing new Harry Potter products to market.
This is in what promises to be another exciting year for the Wizarding World franchise.
New PJ Masks and PAW Patrol pre-school products will be supported alongside Marvel lines with opportunities across Influencers, brand partnerships and events high on the PR agenda for 2019.
“With their unrivalled expertise within licensing, Norton PR is a natural partner for us going forward” said David Wootliff, commercial director at Pyramid International.
“They have the ability to build creative campaigns which link directly to retail which for us delivers on driving sales and results.”
Pyramid International is a leader in licensed merchandise, posters, prints, stationery and homewares and owns the Art Group, one of the UK’s largest publishers of artwork.
Pyramid International & The Art Group will be showcasing new product introductions alongside existing ranges at this years’ Spring Fair and Nuremberg shows.