Qantas has agreed a deal with Twentieth Century Fox Television and Twentieth Century Fox Consumer Products to film a special episode of Modern Family in Australia.
The airline will fly the cast and crew from Los Angeles in February for an episode that sees the Pritchett-Dunphy-Tucker clan go on holiday down under.
Modern Family has picked up four consecutive Emmy Awards for Outstanding Comedy Series and a Golden Globe Award for Best Comedy Television Series, and is both Network Ten and the ABC Television Network’s top-rated comedy series.
“As the leading carrier between Australia and the US, Qantas will not only bring the highest level of expertise in travel for our production, they are also bringing a great amount of creativity to the overall partnership,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products.
This partnership follows Qantas’ support for a visit from The Ellen DeGeneres Show last year, which saw a 22 per cent increase in inbound flights to New South Wales.
“We are excited to partner with Twentieth Century Fox to promote what Australia has to offer to the world through this special holiday episode," said Qantas CEO Alan Joyce.
"The humour of the show is a great fit with Australia’s own and as the national carrier we are proud to support this innovative way of encouraging more people to fly to here.
“Qantas is the biggest private investor in promoting Australia as a destination, and the United States is one of the biggest source markets for people visiting our country. An estimated 25 million people will watch this episode when it first airs, which is fantastic exposure and great news for tourism."
The entire cast will join co-creator and executive producer Steven Levitan for the two-week visit to Australia.
“We are so excited about our trip down under and we promise not to do any ‘down under’ jokes," added Levitan.
"We look forward to a fantastic shoot in many exotic locations. We loved the family vacation episodes we shot in Hawaii and Wyoming – this one is certainly our most ambitious yet.
"We promise to feature a kangaroo, a koala and a boomerang. I’m sure there will be lots more, but so far that’s all we know about Australia – our American school system is a disaster. So we thank Qantas for this amazing opportunity to broaden our horizons. Plus it’ll be nice to go to a place where everyone looks like Hugh Jackman and Miranda Kerr. Aussie, Aussie, Aussie."
Producers of the show will be in Australia in January to identify preferred filming locations and potential storylines.