Queen and Adam Lambert announce VR the Champions

Rock band Queen and Adam Lambert have announced the launch of the first live concert VR experience, VR the Champions.

The full 360 degree 3D experience will premier to a global audience through VRTGO, Universal Music Group’s VR platform.

The launch coincides with Queen and Adam Lambert’s two Los Angeles concert dates this week at the Hollywood Bowl as part of their 2017 North American tour.

VR the Champions was shot in Barcelona in May last year and features performances of Radio Ga Ga, We Will Rock You and We Are the Champions.

The project was instigated by guitarist, Brian May.

“This is the fulfilment of a dream. Through this unique Virtual Reality creation, fans around the world will, for the first time, be able to experience the excitement and energy of a Queen show in their own homes,” he said.

“Many of you have seen VR but not VR like this.”

The viewing experience is compatible with the OWL VR kit, designed by Brian May and can be enjoyed using any VR viewing system including Oculus, Google Cardboard, Samsung Gear VR and HTC Vive.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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