Queen biopic Bohemian Rhapsody fuels iconic song to a record 1.6bn streams

The success of the recently released biographical film Bohemian Rhapsody has helped fuel the title number to become the world’s most streamed song  from the 20th Century.

Universal Music Group revealed that the iconic single by the British rock group Queen took the position as most streamed, as well as the most-streamed Classic Rock song of all time.

Its success, suggests the record firm, has been buoyed by the popularity of the recent film, Bohemian Rhapsody that tells the story of the band’s career. In just five weeks since release, the film has become the highest grossing music biopic in history.

UMG’s teams around the world have actively promoted discovery across streaming platforms, physical reissues, merchandise and experiential programs to introduce ‘Bohemian Rhapsody’ to new fans more than 40 years after it was first recorded. 

Today, the original song and official video for “Bohemian Rhapsody,” taken from Queen’s seminal 1975 album A Night At The Opera, surpassed 1.6 billion streams globally across all major streaming services.

“Bohemian Rhapsody” is regularly cited as one of the greatest songs ever recorded. In 2004, the song was inducted into the Grammy Hall of Fame and Freddie Mercury’s vocal performance was named by the readers of Rolling Stone magazine as the best in rock history.

Brian May, Queen’s guitarist and founding member said, "So the River of Rock Music has metamorphosed into streams. Very happy that our music is still flowing to the max."

Sir Lucian Grainge, chairman and CEO of Universal Music Group, added: “’Bohemian Rhapsody’ is one the greatest songs by one of the greatest bands in history. 

"We are so proud to represent Queen and are thrilled to see the song still inspiring new fans around the world more than four decades after its release. My congratulations to Queen and Jim Beach on an incredible achievement that is a testament to the enduring brilliance of Queen.”

UMG represents Queen’s iconic catalogue globally outside North America, as well as providing support to the band across global merchandise, retail licensing and brand management through Bravado, UMG’s brand-management and merchandise company. 

UMG also produces and distributes audio-visual releases from from Queen via the company’s Eagle Rock division, the leading producer and distributor of music programming for broadcast, DVD, Blu-Ray, TV and digital media. 

These releases include Queen documentaries, concert films and their award-winning immersive virtual reality film ‘VR The Champions’. In North America, Queen’s recorded music catalog is represented by Hollywood Records.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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