Queer Eye and Project Makeover team up for mobile app partnership

Queer Eye fans will now be able to unleash their creativity in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game.

In Queer Eye’s first-ever mobile app partnership, the cast joins Project Makeover’s characters to help them glamorise, accessorise and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to transform clients into stylish trend-setting mavens.

The partnership, which was facilitated by IMG, will see the Fab Five take over Project Makeover’s “Time Makeover.” Instead of the game’s usual characters, players get to work with the Fab Five through a series of fun tasks throughout the game. Inspired by Queer Eye’s hip tips, emotionally charged makeovers and heartfelt reveals, Project Makeover is more than clothing and makeup – homes and businesses are also part of the transformation fun.

Queer Eye, the nine-time Emmy award-winning television show from Scout Productions debuted in 2018 on Netflix. The series, which boasts hundreds of millions of fans across the globe, follows a team of professionals as they perform transformative life makeovers.

As an AppLovin partner studio, Magic Tavern launched Project Makeover in 2020 and the title shot up to the #1 grossing game in 24 countries and the #1 most downloaded game in 142 countries after leveraging AppLovin’s market-leading software solutions and creative expertise with 67+ million installs.

“For the past five years, fans have seen the Fab Five perform makeovers around the world, and for the first time, they’ll have the opportunity to create their own iconic transformations on Project Makeover,” says David Colins, CEO of Scout Productions Inc. and the creator behind Queer Eye. “We’re thrilled about this partnership with Magic Tavern and can’t wait to see what fans come up with alongside Bobby, Tan, Karamo, Jonathan, and Antoni.”

“We are thrilled to be able to team up with Queer Eye. We wanted the best for the Fab Five – we worked directly with them for their guidance, so that we could ensure that players felt they were interacting with the characters from the show, and we are excited about what we were able to achieve,” adds Mike Chera, Creative Director at Magic Tavern. “We are extremely excited to bring the real-life characters into our game – their appearance and likeness and expressions takes a lot of time and effort to get it absolutely right.”

The Queer Eye partnership and Fab Five appearances will be available to all Project Makeover players starting today for a limited time.

“We know Queer Eye fans are craving for more ways to interact with their favourite makeover team and the Fab Five is always looking for unique opportunities to flex their transformational skills,” says Van Kokeh, VP of Licensing at IMG. “It is a great fit and we are excited to bring Queer Eye into this hit game.”

Project Makeover is free for download in the Apple App Store and Google Play.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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