Queer Eye brings new charge of inclusivity to retail with QueerEyeStore.com launch

The moment is here; Queer Eye is heading to retail.

Scout Productions – the Emmy and Academy award-winning team behind the hit series – has detailed a multi-layered licensing programme of new products and the launch of QueerEyeStore.com, a platform to bring fans all things fashion, inclusivity, and Queer Eye.

The programme has been created in partnership with the show’s licensing agency, IMG, and features products based on the Enny award-winning television series, including a new apparel line featuring the Queer Eye personalities. The range is available now on Amazon and via QueerEyeStore.com.

Further highlights include the recently launched exclusive home furnishings line at Walmart and a successful line of Queer Eye themed books, including the YA book for pre-teens.

Inspired by the show’s positivity and kindness, the new environmentally friendly apparel line of fashion-forward t-shirts, hoodies/sweatshirts, masks and accessories features artwork from a group of talented designers, who are active members of the LGBTQIA community.

A portion of the proceeds from every sale will benefit the Ali Forney Center, the nation’s largest agency dedicated to LGBTQ homeless youth. Each item incorporates the designers’ favorite parts of the show and new items will continue to rollout including a soon-to-be-unveiled winter line.

“Scout is a company that was built to have a positive impact on the LGBTQ community. We are extremely proud of our Queer Eye licensing program and have been overjoyed at the overwhelmingly positive response to all of our products, especially the home furnishings line at Walmart.com where the product continues to be in high demand as soon as it is released,” said Joel Chiodi, SVP of strategic development.

“With the launch of QueerEyeStore.com, we are able to bring thoughtfully designed, environmentally-friendly products directly to the fans, while also raising money for an amazing organization whose positive impact on the lives of LGBTQ youth cannot be understated.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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