The iconic British comic brand, Beano is celebrating the 70th anniversary of Dennis the Menace’s first appearance with the launch of a new board game developed by the award-winning designer, Rachel Lowe.
In a partnership secured by Rocket Licensing on behalf of Beano Studios, the new Beano game will bring Dennis and Beanotown friends together for a plethora of playable pranks and school playground humour.
Players will take turns to journey around Beanotown and try to complete pranks while avoiding being caught by the teacher. Perhaps a whoopie cushion will be dropped at Mount Beano or a custard pie will splat the walls of Bunkerton Castle? The player to prank six different locations first will win the game.
The game takes inspiration from the case and heritage of The Beano, the longest-running British children’s comic magazine which in August 2019 celebrated its 4,000th issue. 70 years ago, Dennis first appeared in the comic and has been loved by children and adults from around the world ever since.
As well as the game, a 200-piece and 1000-piece puzzle featuring more of the comic’s characters, including The Bash Street Kids will be released later in the year.
Rachel Lowe said: “Beano is an absolute classic with a dedicated fan base around the world. Dennis has one of the most iconic and recognizable faces – the messy black hair and that mischievous grin are what people love the most. I am thrilled to be working with the Beano team to create these new products to celebrate such a wonderful anniversary for a wonderful character.”
Vanessa Andreis, franchise planning and partnerships director, Beano Studios, said: “For 70 years, kids have read and laughed along with Dennis and now thanks to this incredible Rachel Lowe partnership, fans big and small can come together to test their own prank skills.
“We look forward to creating a range of games that generations of family and friends can come together to enjoy.”
The new game is available alongside Rachel’s current range including Elf on the Shelf, Call the Midwife and WWE: Road to WrestleMania.
Released before Christmas 2020 and designed for all the family, The Elf on the Shelf game plays out the story of Scout Elves, who fly back to the North Pole each night to report to Santa who has been Naughty and who has been Nice.
The WWE: Road to WrestleMania game, released at Christmas 2019, is available with a 500-piece puzzle and playing cards, allowing WWE fans across the UK to become part of the electrifying global pop-cultural event. The products featured WWE Superstars including John Cena, Roman Reigns, Seth Rollins and Becky Lynch and have been popular with WWE’s passionate fanbase.
Finally, the Call the Midwife products (board game, puzzle and playing cards) have continued to be popular in their third year of release.
Lowe said: “Call the Midwife is a show with a dedicated following and the new series later this year will be very popular. I will be looking to update the game and puzzle to keep it in line with the new characters and story lines coming in future series.”