“Radically inclusive” fashion brand T.W.I.N. marks White Cane Safety Day with release of new Braille T-shirt collection

To mark White Cane Safety Day (15 October), which celebrates the achievements of blind and visually impaired people, fashion company T.W.I.N. today launched its new Braille collection.

The range consists of three colourways of the 02 Braille Layered T-Shirt ($65), imprinted with T.W.I.N.’s logo in Braille. Made of sustainable deadstock fabric, the T-shirts come in a genderless design to suit everyone.

An estimated 253 million people are visually impaired worldwide and as a whole, disabled people represent one in four shoppers. A portion of the proceeds of sales of T.W.I.N.’s T –shirts will be donated directly to VISIONS, an NYC-based non-profit that provides services for the blind and visually impaired community.

To further promote and bring awareness to issues faced by the blind and visually impaired community, T.W.I.N. has teamed up with blind award-winning creator and NYC-based musical artist Lachi, who stars in the collection’s campaign. Lachi is an award-winning recording artist, producer and disability activist.

Founded by Isabella and Alicia Serrani, T.W.I.N. (That’s What I Need) is a twin-owned, Toronto-born, New York-based company “focused on making good products, honestly”. The Braille campaign is part of T.W.I.N.’s mission to promote radical inclusivity across the spectrum of race, gender, and ability both in representation, and their creative process.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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