Ragdoll Productions taps Brands with Influence to manage licensing roll out for B.O.T. and the Beasties

The award winning production company, Ragdoll Productions, has tapped Brands with Influence to manage the licensing and merchandising rights for its new animated children’s TV series, B.O.T. and the Beasties, a new series scheduled to land on CBeebies in early 2021.

Developed by Anne Wood and the team at Ragdoll Productions’ studios in Stratford upon Avon, B.O.T. and the Beasties draws upon the team’s unrivaled experience in the pre-school market to deliver a series that follows that trials and tribulations of the lovable robot B.O.T. (Beastie Observation Transmitter) as he discovers new worlds and the Beasties that inhabit them.

The BBC has acquired 50 episodes of the new series and B.O.T. Crucial to the development of the series and its appeal has been Ragdoll’s research and development process. All the characters have been tested with the target market for appeal and comedic value for a show that attracts the pre-school audience and keeps them engaged through visual comedy and imaginative play.

Martin Lowde of Brands with Influence, said: “We have been working with Ragdoll for the last 18 months through the development phase of this exciting new series and it’s fabulous that we are now able to share this great show with the licensing industry.

“With a strong commitment from CBeebies across their platforms and a great production team at Ragdoll the series has all the ingredients needed in a new show.”

Brands with Influence is now organising a series of live online screenings and presentations.

Chris Wood of Ragdoll Productions, added: “We are delighted to be working with the team at BWI. Our new pre-school B.O.T. and the Beasties series is full of fun through silliness, play and imagination and has masses of potential for licensing as we have seen first-hand how children love to interact with the stories and characters.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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