WildBrain CPLG has appointed Rainbow Designs its new plush partner for two distinctive collections starring Charles M Schulz’s iconic Snoopy and Woodstock characters.
The Everyone Loves Snoopy plush gift collection presents Snoopy and Woodstock in their traditional formats and is billed as ‘perfect for fans of all ages’. Meanwhile, the My First Snoopy collection has been created for babies and young children to encourage early developmental skills.
The infant collection features multiple variations of Peanuts plush toys, ranging from rattles and comfort blankets to 25cm baby soft cuddly toys.
The collaboration is perfectly timed, as the new show Snoopy in Space launched on Apple TV+ in November of last year. The STEM-based series celebrates the long history between Peanuts and NASA and brings Snoopy and the gang to the fore for a new generation as the brand gears up for its 70th anniversary in 2020.
“Plush has always been a key category for the Peanuts brand, with Snoopy plush often serving as children’s introduction to the brand,” said Tara Botwick, senior director, territory management EMEA for Peanuts Worldwide. “Rainbow Designs understands the importance of this connection and has a legacy of working with classic characters, which makes them an excellent fit for Peanuts.”
MD of Rainbow Designs, Anthony Temple, is delighted to have Snoopy and friends back home. “Snoopy has been an important character at Rainbow over the years,” said Temple.
“It is exciting to be commemorating the 70th Anniversary of Peanuts with the launch of two beautiful and iconic collections that will truly celebrate Snoopy and friends with Peanuts fans of all ages.”
The Everyone Loves Snoopy and My First Snoopy Collections will be available in all good toy and gift stores Autumn Winter 2020.