Rainbow Designs is marking the 40 anniversary of Raymond Briggs’ The Snowman with the launch of The Snowman Collector’s Edition.
The new launch is presented in an illustrated keepsake gift box, is made from premium quality plush and features delicate embroidery. The box itself features many of the illustrations from The Snowman picture book.
Little ones can also embrace the magic of The Snowman this year thanks to Rainbow’s The Snowman and The Snowdog nursery toy and gift range. These baby soft plush gifts include everything from bean toys and booties to comfort blankets and ring rattles.
Anthony Temple, Rainbow Designs’ managing director, said: “The Snowman has always been a traditional part of Christmas but this year, its 40 anniversary, it will play an even bigger role.
“As we head towards the festive season we’d encourage retailers, particularly independents, to embrace the hype, excitement and the huge anniversary campaign. There is a short seasonal window for this festive brand, so we want to make sure retailers don’t miss the boat.
“With our new Collector’s Edition and our plush nursery gift range, we have The Snowman gifts covered for fans of all ages.”
As part of the extensive anniversary celebrations, children’s author Michael Morpurgo will be writing a new novel, a reimagining of the classic story by Raymond Briggs, due to be published this October.