Mattel’s pre-school brand Thomas & Friends is joining Rainbow Designs for a slate of new baby and infant products.
The My First collection will launch this summer and will star the My First Thomas & Friends Tummy Time Activity Playmat, Comfort Blanket, Chime Ball, Activity Cube and a cuddly My First Thomas.
Anthony Temple, MD of Rainbow Designs, said: “We’re extremely excited to be welcoming Thomas & Friends to our licensed classic character portfolio.
“The collection received a fantastic reception when it was unveiled to retailers earlier this spring, and it is an exciting opportunity for Rainbow to be working with the prestigious number one pre-school brand, and reinforces our leadership and growth in the classic character baby soft toy category.”
Jo Gunn, category manager at Matted, added: ‘We are delighted to be working with Rainbow Designs on this beautiful baby collection as we build on our My First Thomas offering for parents.
"The new line continues to bring Thomas & Friends to life for even the smallest little engineers."