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Rainbow Designs to distribute full The Adventures of Paddington toy range

Rainbow Designs has renewed a licensing contract with The Copyrights Group that will see the pre-school and plush toy specialists continue to develop its product line Paddington.

Paddington has been part of Rainbow’s portfolio for several decades and 2020 will see not only the continuation and growth of the prestigious Classic Paddington and Paddington for Baby collections but the start of an exciting new adventure for the iconic character.

Under the new agreement Rainbow will also distribute product ranges from US toy partner Phat Mojo tied into all new media content being developed, to include the TV series and the Paddington movies. The initial product launch linked to the TV series will take place in Autumn 2020.

The Adventures of Paddington toy range is designed for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. The series is aimed at pre-schoolers and will air on Nickelodeon in the spring, following a launch special this festive season.

Fully animated in 3D, the new Paddington series, The Adventures of Paddington, sees a younger Paddington writing to his Aunt Lucy from Windsor Gardens. Each episode will open and close with Paddington’s letter, as he tells Aunt Lucy what he has learned about life through the day’s new exciting adventure.

Anthony Temple, managing director of Rainbow Designs, said: “Paddington has played a major part of Rainbow’s history and it is very exciting to be able to bring this next chapter of Paddington adventures alive within the preschool toy aisles.”

Rachel Clarke, SVP licensing and retail UK at The Copyrights Group, added: “We are thrilled to continue our long-term partnership with Rainbow Designs on Paddington for the UK market. We believe Paddington TV is a great new adventure for the brand and are delighted that Rainbow will bring the Paddington TV and Movie toy ranges from Phat Mojo to the UK market alongside Rainbow’s Paddington Classic and Baby ranges.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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