Rainbow Designs has lifted the lid on its new range of pre-school toys based on the new The Adventures of Paddington TV series. The innovative toy range has been developed by Phat Mojo and distributed in the UK by Rainbow Designs.
The new collection has been designed to engage a new generation of fans who are discovering Paddington for the first time through the new TV series.
Arriving this October, the highly-anticipated Adventures of Paddington preschool toy range will feature a soft and cuddly Deluxe Paddington Plush, standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles, that can be removed for extra play value. The range will also feature fun and collectable 22cm soft toys of Paddington wearing his famous coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series and a super fun Double Decker Play Bus Set.
The successful The Adventures of Paddington television series is already proving a success with pre-schoolers, scooping Nick Jr’s number 1 show in the afternoon at launch and is still the number three show overall on the channel with 1.6 million viewers from March to June.
From October the popular series will also be aired on the free to view, Milkshake channel.
Zara Grindrod, sales director at Rainbow Designs, said: “Paddington is a wholesome, kind, adventurous and fun-loving character and his endearing adventures that he embarks on each episode very much appeals to that three to six age range.
“The new Adventures of Paddington toy range is all about inspiring preschoolers, igniting their imagination and encouraging learning through play by re-enacting Paddington’s adventures as well as creating their own escapades with Paddington.”
Rachel Clarke, SVP UK, licensing and retail at The Copyrights Group, added: “Paddington TV is a great new adventure for the Paddington brand and we are delighted Rainbow are bringing in the fabulous toy range from Phat Mojo to the UK market. We are excited to see this range launch along with the other innovative Adventures of Paddington ranges and categories launching from our partners.”