Rainbow Designs unveils major updates to B2B website

Rainbow Designs has unveiled its updated B2B website, giving customers a new online ordering experience.

Rainbow is one of the country’s leading character soft toy and nursery companies. Its licensed portfolio includes the likes of Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Disney Baby, My First Thomas & Friends, Peppa Pig for Baby and more.

Its new website, rainbowdesigns.co.uk [https://www.rainbowdesigns.co.uk/], has been designed to be easy to navigate and to give users a “rich level of functionality”. This includes colourful graphics, 360-degree product images, brand video clips and links to the company’s social media activity.

“The design and upgrade of the new website is an important part of our company strategy with the objective of embracing the best of modern digital technology applied to The Home of Classic Characters,” said Anthony Temple, Rainbow Designs’ managing director.

“We’re delighted not only to be bringing the very best online experience to our customers, but to launch a site with exciting new benefits and opportunities for expansion and greater improvements to come.”

Temple revealed that the new website offers 24/7 order capabilities and a more immersive brand experience.

“We have worked hard to ensure that every stage of the browsing, selection and ordering process is as seamless and as simple as possible,” he explained. “Although we went live only a week ago, I am pleased to say that the early customer feedback has been very positive.”

To welcome existing and new customers to engage in the new site, Rainbow is offering customers a 5% discount on their first order placed online by 31st July 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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